Client

Time Warner Cable Business Class

Project

SOLVE Magazine

Services

- Platform development
- Content creation

Media
Print
Digital
Sales enablement

Objective

As Time Warner Cable Business Class (TWCBC) expanded their service offerings, they understood the importance of communicating in relevant and new ways that mattered most to their existing and potential customers. TWCBC needed a platform to engage customers and prospects, reinforcing its commitment to helping customers succeed with tangible information while increasing brand and product awareness.

Solution

RSL Media developed and produced SOLVE Magazine, a quarterly publication targeted at CEOs and C-suite executives of midsize companies. Switching to TWCBC services (e.g., fiber or cloud) required change on the part of the business owner. Accordingly, RSL Media designed SOLVE to inform business leaders about how to keep up with the rapidly changing business environment via exclusive editorial content on management, leadership, and including how midsize customers implemented improvements in telecommunications technologies for competitive advantage.


Reader Response
CEO

"I looked at the publication, and you do a great job. It reminded me of HBR, but more practical."

Results

SOLVE was distributed to more than 150,000 midsize clients and prospects. The platform also served as an important tool for the company’s sales force in establishing strong relationships with customers in this segment while reinforcing TWCBC’s marketing goals.

SOLVE was one of TWCBC’s most successful marketing initiatives and was instrumental in their 20% average YOY growth. 

For about the same price as a high-end mailer, TWCBC sent a comprehensive magazine with relevant and thoughtful stories, advice, and best practices, all in the context of helping its customers be successful. TWCBC tracked and reported that they had an ROI of 135% (LTVC – Solve $ /Solve $).

"SOLVE not only helped directly bring in new business, but served as a catalyst for the TWCBC sales force to move to more of a solutions sales team - ultimately telling the stories they read in SOLVE.  This bi-product was incredibly helpful in taking TWC from products to solutions and educating our sales and front line teams on what they really had to offer – especially for new products such as our cloud SaaS solutions."

Stephanie Anderson
Senior Vice President and Chief Marketing Officer, Time Warner Cable Business Services.

What Our Clients Say

Not only does RSL Media bring the most up-to-date, relevant knowledge and research to our meetings, they take the time to explain their findings and how it benefits our segments and industry. Since day one, our trust and faith in RSL Media is beyond 100%, as they take on our projects as their own and we know the expertise of their work is impeccable.

Nafeisa Shukair
Marketing Manager, Charter Communications

SOLVE was one of TWCBC’s most successful marketing initiatives and was instrumental in our 20% average YOY growth.

For about the same price as a high-end mailer, TWCBC sent a comprehensive magazine with relevant and thoughtful stories, advice, and best practices, all in the context of helping its customers be successful. TWCBC tracked and reported that they had an ROI of 135% (LTVC – Solve $ /Solve $).

Stephanie Anderson
Senior Vice President and Chief Marketing Officer, Time Warner Cable Business Services

The roundtable provided our local partner providers with a second-to-none prospecting, and sales opportunity, allowing their sales team to bond with customers and prospects in a non-sales setting. By providing a forum to share best practices, we were also able to position our partners at the center of the local HR community.

Anne Powell
Director, Channel Sales, Kronos

We had tremendous success working with RSL Media over a five-year period. In addition to consistent flawless execution, RSL Media was always one step ahead of the market, evolving our event concepts based on their understanding of the SMB market. Their events led us to crushing our subscription goals and unprecedented thought-leadership, which we leveraged across North America. I can't recommend them enough.

Anne Powell
Director, Eastern Region, Regional Development, Constant Contact

I’d grade them [RSL Media] an ‘A’. They are highly organized, and punctual. Project management is excellent; everything just happens. Content of the theme ideas we request is excellent, and article quality is very good. They go out of their way to help us promote.

Madeline Levine
Citibank

The RSL Media team came to the table with a very creative and effective integrated series called 'The Secrets to a Healthy Small Business' that wound up running for nearly three years in a period when sales volume also increased. Aetna later expanded elements of the program to other markets but it lacked RSL’s strategic and creative glue.

Hugh Scallon
Former Head of Advertising, Aetna

RSL Media has been great with thinking of thought-leadership topics we can surround our products with. The white papers [they produced] are our top downloaded content on our resource library and some of the top content that our LinkedIn audience has clicked on to read on our website.

Marketing Advisor
Telecommunications, Canada

We have a lot of SMB clients. There are a lot of different ad agencies that use to create content for us, but because this campaign was focused on SMB, we wanted an expert. RSL Media went above and beyond what was required.

Consumer Marketing Manager
Insurance & Financial Services, U.S.

They keep us in touch with the pulse of the business community. No matter what my question is, they’re there [as a resource]. It’s one of the best relationships I have ever had with an agency, ever.

Marketing Manager
Telecom, U.S.
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