Objective
HSBC’s marketing objective was to promote their global value proposition and further the company’s position as a thought leader, well attuned to the needs and interests of commercial banking customers and prospects. As a tactic to achieve this, HSBC was seeking an opportunity to share compelling ideas and experiences with a select group of CEOs and senior-level decision-makers from companies in a targeted revenue bracket who were likely to have international financial services needs.
Solution
RSL Media created a forum for HSBC to meet and network with, and provide strategic thought leadership to, business owners and decision-makers, the majority being prospects. RSL Media created the concept, developed the content, and identified and prepped external subject matter experts, while ensuring maximum alignment with HSBC products and services. In addition, RSL Media identified and marketed to qualified attendees.
Results
The RSL Media-produced event was attended by over 100 qualified attendees (doing business abroad) who engaged with HSBC bankers.
In addition, RSL Media developed an article highlighting the insights from the event that was distributed to over 100,000 business owners and executives, as well as via HSBC bankers.