RSL Media first worked with Constant Contact in 2008 when the e-mail marketing company was at a pivotal time of growth. At that time, Constant Contact’s objective was to achieve market penetration in the New York Tri-State area and increase the number of customers for its e-mail marketing product. As the company introduced new products and the competitive landscape changed (2009–2012), they needed a concept that evolved with market needs.
RSL Media created and produced a series of educational events throughout the Tri-State area that evolved in focus and format to reflect the needs of the marketplace and Constant Contact’s goals. In 2008 and 2009, RSL Media first developed and launched the E-Tour (E for E-mail ), which focused on demonstrating how small businesses could utilize e-mail marketing to grow their companies. After two years of the E-Tour, and as e-mail marketing became table stakes, RSL Media refined the event concept. In 2010, RSL Media created the D-Tour (D for Digital ), with a focus on digital marketing tools that were consistent with new Constant Contact products and services. Following the successful D-Tour, RSL Media developed a roundtable event that allowed Constant Contact to engage with small business consultants and market influencers.
The four-year program was extremely successful in achieving significant market penetration for Constant Contact. RSL Media also opened the door for Constant Contact to pursue new partnership opportunities that not only helped drive event attendance and new customers, but also resulted in dozens of organizations becoming Constant Contact partners. While initially focused on the NYC Tri-State area, the events designed by RSL Media were used as templates throughout the United States.
Further, RSL Media’s events were instrumental in helping Constant Contact’s regional development directors become “household names” in the small business community.
"We had tremendous success working with RSL Media over a five-year period. In addition to consistent flawless execution, RSL Media was always one step ahead of the market, evolving our event concepts based on their understanding of the SMB market. Their events led to us crushing our subscription goals and unprecedented thought leadership, which we leveraged across North America. I can't recommend them enough."
What Our Clients Say
Not only does RSL Media bring the most up-to-date, relevant knowledge and research to our meetings, they take the time to explain their findings and how it benefits our segments and industry. Since day one, our trust and faith in RSL Media is beyond 100%, as they take on our projects as their own and we know the expertise of their work is impeccable.
SOLVE was one of TWCBC’s most successful marketing initiatives and was instrumental in our 20% average YOY growth.
For about the same price as a high-end mailer, TWCBC sent a comprehensive magazine with relevant and thoughtful stories, advice, and best practices, all in the context of helping its customers be successful. TWCBC tracked and reported that they had an ROI of 135% (LTVC – Solve $ /Solve $).
The roundtable provided our local partner providers with a second-to-none prospecting, and sales opportunity, allowing their sales team to bond with customers and prospects in a non-sales setting. By providing a forum to share best practices, we were also able to position our partners at the center of the local HR community.
We had tremendous success working with RSL Media over a five-year period. In addition to consistent flawless execution, RSL Media was always one step ahead of the market, evolving our event concepts based on their understanding of the SMB market. Their events led us to crushing our subscription goals and unprecedented thought-leadership, which we leveraged across North America. I can't recommend them enough.
I’d grade them [RSL Media] an ‘A’. They are highly organized, and punctual. Project management is excellent; everything just happens. Content of the theme ideas we request is excellent, and article quality is very good. They go out of their way to help us promote.
The RSL Media team came to the table with a very creative and effective integrated series called 'The Secrets to a Healthy Small Business' that wound up running for nearly three years in a period when sales volume also increased. Aetna later expanded elements of the program to other markets but it lacked RSL’s strategic and creative glue.
RSL Media has been great with thinking of thought-leadership topics we can surround our products with. The white papers [they produced] are our top downloaded content on our resource library and some of the top content that our LinkedIn audience has clicked on to read on our website.
We have a lot of SMB clients. There are a lot of different ad agencies that use to create content for us, but because this campaign was focused on SMB, we wanted an expert. RSL Media went above and beyond what was required.
They keep us in touch with the pulse of the business community. No matter what my question is, they’re there [as a resource]. It’s one of the best relationships I have ever had with an agency, ever.