The Definitive Guide To: Accelerating the SMB Buyer's Journey

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B2SMB companies need to build an audience of
SMBs. When you do so, your brand builds trust
(the most important element in making a sale)
and is right there when the SMB is ready to buy.
Think of your content and your product as part of
a continuum that parallels the buyer’s journey.
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SMBs are a very unique market (not professional
buyer’s, hard to identify buyer, etc.)
Accordingly, marketing to SMBs today requires
brands to focus on helping the SMBs with their
business
The SMB Buyer’s journey begins with a problem
and they are often looking for ideas before
products and services
Fill out the form to develop a blueprint for your content platform
After defining your content mission and
identifying your goals, develop a platform brand.
This brand might be somewhat independent of
your brand.
Fill out the form to read Chapter 4 and more on POV changing content
Create content that changes the POV of the SMB
Create content for the right time (insert bottom
of the funnel/full image)
Create foundational content: content about
the business issues and opportunities your SMB
customers face as they related to your company’s
product benefits.
Feature your customers
Fill out the form to see CTA in use in Chapter 5 of the full SMB Journey guide
Utilize strategic calls to action (CTAs) to create
next steps regardless of where the buyer is in the
journey
Read more
Register/subscribe
Buy now/try/contact sales
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Your email lists are (still) the most effective
communication channel in your marketing arsenal
Be aggressive and compelling when capturing
email addresses
Segment your lists (prospects & buyers, buyer
roles or titles, etc.)
When following up with gated content “leads”,
offer to help not sell
Use advertising and paid social to promote
your content

This Guide Will Teach You:

How to make your content work harder by being more strategic
Build high-value platforms that increase SMB trust and engagement
Leverage the value of approaching content like a media company does
Find topics that spark SMB interest… AND YOUR SALES

Take Your Content Marketing Program to the Next Level

Competition among enterprise companies to reach and win over SMBs
(Small & Midsize Businesses) is fierce.

You need a unique content strategy that not only grabs their attention, but engages and moves them along their buyer’s journey. Our free Guide will show you the steps you need to take to build a successful content marketing program and sell more to SMBs.