Owners and other decision-makers of small and midsize businesses have more on their plate than ever.

Combined with a hyper-competitive marketplace and changing customer experience expectations, it has never been more challenging for enterprise brands to attract, engage, convert and retain this huge, but segmented and elusive market.

This 30-minute webinar will take a deep-dive into the buying trends and behaviors that B2SMB sales and marketing leaders need to know about their small and midsize prospective customers.

 

Attendees will learn:

 

 How disruption is impacting the SMB buyer’s journey (and increasing B2SMB sales cycles)

 

Why most B2SMB sales and marketing activities are missing the mark

 

How B2SMB companies are successfully capitalizing on today’s SMB buyer’s journey

 

 

Rob Levin, CEO of RSL Media and Editor-in-Chief of speakSMB, gives an in-depth review of these trends and the proven strategies you can start implementing right away.

He also shares mini-case studies on how companies that have successfully created sales and marketing practices that earn them new and repeat SMB customers year over year.

Companies we work with: