✔ Evolve brand perceptions
✔ Build their audience
✔ Re-activate dormant customers
✔ Improve net promoter
✔ Reduce the cost of sales
✔ Accelerate the buyer's journey
✔ Improve cross and up-sell revenue
✔ Improve salesforce results
Owners and other decision-makers of small and midsize businesses have more on their plate than ever. Combined with a hyper-competitive marketplace and changing customer experience expectations, it has never been more challenging for enterprise brands to attract, engage, convert and retain this huge but segmented and elusive market. In this 30-minute webinar, we will take a deep-dive into the three most important things B2SMB sales and marketing leaders need to know about their small and midsize prospective customers.
The SMB buyer’s journey is non-linear and 97% of your market is NOT ready to buy today. How do you accelerate the journey with content that changes their point-of-view? Learn this and more in our 30-minute on-demand webinar, featuring Rob Levin, who will address critical and timely information on marketing and selling to SMBs.
The competition among enterprise companies to reach and win over the elusive small and midsize business (SMBs) buyer is incredibly fierce. These 5 steps will prompt you on taking your content program beyond just capturing SMB mind share and walks you through the approaches you need to sell more to SMBs, faster.