Client

Time Warner Cable Business Class

Project

SOLVE Magazine

Services

Content Creation, Platform Development

Media
eBook
Print

Objective

As Time Warner Cable Business Class (TWCBC) expanded their service offerings, they understood the importance of communicating in relevant and new ways that mattered most to their existing and potential customers. TWCBC needed a platform to engage customers and prospects, reinforcing its commitment to helping customers succeed with tangible information and increasing brand and product awareness.

Solution

RSL conceived and produced SOLVE Magazine, a quarterly publication targeted at CEOs and C-suite executives of mid-market companies. SOLVE delivers first-class insights into timely and topical business issues. RSL seamlessly executes the production and distribution of the quarterly, both in print and digitally. SOLVE helps business leaders keep up with the rapidly changing business environment via exclusive editorial content on management, leadership, and in particular, how mid-market customers are implementing improvements in telecommunications technologies for competitive advantage. With a straightforward and practical approach, SOLVE provides timely, actionable, real-world suggestions delivered by leading industry experts.


Results

SOLVE is distributed to more than 200,000 mid-market clients and prospects. The platform also serves as an important tool for the company’s salesforce in building strong relationships with customers in this segment, as well as reinforcing TWCBC’s marketing goals.

"Working with RSL Media to create our ‘on and offline’ Solve Magazine, with its relevant, creative and engaging content, helps TWCBC communicate its commitment to customers and solidify the company’s position as a provider of leading edge business communications services."

Stephanie Anderson
Senior Vice President and Chief Marketing Officer, Time Warner Cable Business Services.

What Our Clients Say

Not only does RSL bring the most up-to-date relevant knowledge and research to our meetings, they take the time to explain their findings and how it benefits our segments and industry. Since day one, our trust and faith in RSL is beyond 100% as they take on our projects as their own and we know the expertise of their work is impeccable.

Nafeisa Shukair
Marketing Manager, Charter Communications

Working with RSL Media to create our ‘on and offline’ Solve Magazine, with its relevant, creative and engaging content, helps TWCBC communicate its commitment to customers and solidify the company’s position as a provider of leading edge business communications services.

Stephanie Anderson
Senior Vice President and Chief Marketing Officer, Time Warner Cable Business Services

The roundtable provided our local partner providers with a second-to-none prospecting and sales opportunity, allowing their sales team to bond with customers and prospects in a non-sales setting. By providing a forum to share best practices, we were also able to position our partners at the center of the local HR community.

Anne Powell
Director, Channel Sales, Kronos

We had tremendous success working with RSL Media over a 5 year period. In addition to consistent flawless execution, RSL was always one step ahead of the market, evolving our event concepts based on their understanding of the SMB market. Their events led to us crushing our subscription goals and unprecedented thought leadership, which we leveraged across North America. I can't recommend them enough.

Anne Powell
Director, Eastern Region, Regional Development, Constant Contact

I’d grade them [RSL Media] an ‘A’. They are highly organized, punctual. Project management is excellent, everything just happens. Content of the theme ideas we request is excellent and article quality is very good. They go out of their way to help us promote.

Madeline Levine
Citibank

The RSL Media team came to the table with a very creative and effective integrated series called 'The Secrets to a Healthy Small Business' that wound up running for nearly three years in a period when sales volume also increased. Aetna later expanded elements of the program to other markets but it lacked RSL’s strategic and creative glue.

Hugh Scallon
Former Head of Advertising, Aetna

RSL has been great with thinking of thought leadership topics we can surround our products with…The white papers [they produced] are our top downloaded content on our resource library and some of the top content that our LinkedIn audience has clicked on to read on our website.

Marketing Advisor
Telecommunications, Canada

We have a lot of SMB clients. There are a lot of different ad agencies that could use to create content for us but, because this campaign was focused on SMB, we wanted an expert… RSL went above and beyond what was required.

Consumer Marketing Manager
Insurance & Financial Services, U.S.

They keep us in touch with the pulse of the business community…No matter what my question is they’re there [as a resource]. It’s one of the best relationships I have ever had with an agency, ever.

Marketing Manager
Telecom, U.S.