Client

Constant Contact

Project

E-Tour, D-Tour and Marketer's Roundtable

Services

Content Creation, Content Strategy, Amplification

Media
Digital
Event
Print
Webinar

Objective

RSL first worked with Constant Contact in 2008 when the e-mail marketing company, now a leader in the industry, was at a pivotal time of growth. At that time, Constant Contact’s objective was to achieve market penetration in the New York Tri-State area and increase the number of customers for its e-mail marketing product. As the company introduced new products and the competitive landscape changed (2009–2012), they needed a concept that evolved with market needs.

Solution

RSL created and produced a series of educational events throughout the Tri-State area that evolved in focus and format to reflect the needs of the marketplace and Constant Contact’s goals. In 2008 and 2009, RSL first developed and launched the E-Tour (E for E-mail), which focused on demonstrating how small businesses could utilize e-mail marketing to grow their companies. After two years of the E-Tour, and as e-mail marketing became table stakes, RSL refined the event concept. In 2011, RSL created the D-Tour (D for Digital), with a focus on digital marketing tools that were consistent with new Constant Contact products and services. Following the successful D-Tour, RSL developed a roundtable event that allowed Constant Contact to engage with small business consultants and market influencers.


Event Attendee Response
100% of attendees

rated ‘The Marketers Business Development Roundtable’ (2011) as good or excellent.

92% of attendees

rated the ‘Sales and Marketing Playbook Conference’ (2011) as good or excellent.

100% of attendees

rated the ‘Grow Your Business with Email Marketing’ webinar as good or excellent.

Results

The four-year program was extremely successful in achieving significant market penetration for Constant Contact. RSL also opened the door for Constant Contact to pursue new partnership opportunities that not only helped drive event attendance but also resulted in dozens of organizations becoming Constant Contact partners. Further, RSL’s events were instrumental in helping Constant Contact’s regional development directors become “household names” in the small business community.

"We had tremendous success working with RSL Media over a 5-year period. In addition to consistent flawless execution, RSL was always one step ahead of the market, evolving our event concepts based on their understanding of the SMB market. Their events led to us crushing our subscription goals and unprecedented thought leadership, which we leveraged across North America. I can't recommend them enough."

Anne Powell
former Director, Eastern Region, Regional Development, Constant Contact

What Our Clients Say

Not only does RSL bring the most up-to-date relevant knowledge and research to our meetings, they take the time to explain their findings and how it benefits our segments and industry. Since day one, our trust and faith in RSL is beyond 100% as they take on our projects as their own and we know the expertise of their work is impeccable.

Nafeisa Shukair
Marketing Manager, Charter Communications

Working with RSL Media to create our ‘on and offline’ Solve Magazine, with its relevant, creative and engaging content, helps TWCBC communicate its commitment to customers and solidify the company’s position as a provider of leading edge business communications services.

Stephanie Anderson
Senior Vice President and Chief Marketing Officer, Time Warner Cable Business Services

The roundtable provided our local partner providers with a second-to-none prospecting and sales opportunity, allowing their sales team to bond with customers and prospects in a non-sales setting. By providing a forum to share best practices, we were also able to position our partners at the center of the local HR community.

Anne Powell
Director, Channel Sales, Kronos

We had tremendous success working with RSL Media over a 5 year period. In addition to consistent flawless execution, RSL was always one step ahead of the market, evolving our event concepts based on their understanding of the SMB market. Their events led to us crushing our subscription goals and unprecedented thought leadership, which we leveraged across North America. I can't recommend them enough.

Anne Powell
Director, Eastern Region, Regional Development, Constant Contact

I’d grade them [RSL Media] an ‘A’. They are highly organized, punctual. Project management is excellent, everything just happens. Content of the theme ideas we request is excellent and article quality is very good. They go out of their way to help us promote.

Madeline Levine
Citibank

The RSL Media team came to the table with a very creative and effective integrated series called 'The Secrets to a Healthy Small Business' that wound up running for nearly three years in a period when sales volume also increased. Aetna later expanded elements of the program to other markets but it lacked RSL’s strategic and creative glue.

Hugh Scallon
Former Head of Advertising, Aetna

RSL has been great with thinking of thought leadership topics we can surround our products with…The white papers [they produced] are our top downloaded content on our resource library and some of the top content that our LinkedIn audience has clicked on to read on our website.

Marketing Advisor
Telecommunications, Canada

We have a lot of SMB clients. There are a lot of different ad agencies that could use to create content for us but, because this campaign was focused on SMB, we wanted an expert… RSL went above and beyond what was required.

Consumer Marketing Manager
Insurance & Financial Services, U.S.

They keep us in touch with the pulse of the business community…No matter what my question is they’re there [as a resource]. It’s one of the best relationships I have ever had with an agency, ever.

Marketing Manager
Telecom, U.S.