Selling to the SMB buyer is more challenging than ever. With ad click-thru rates declining and your competition producing more content than ever, your company’s approach has to cut through the noise, attract and convert prospects into customers.
In this webinar, RSL Media’s Rob Levin and Daria Pietras share strategies and tactics critical to the success of your content programs, and answer marketers’ questions about how these apply to their business.
VIEW THE WEBINAR:
In this one-hour webinar you will learn:
- Why it is critical to act like a media company and how to do so
- How to produce the right content for each stage of the buyer’s journey
- How to “speak SMB”, and discover topics that will grab SMB’s attention