How Top Marketers Act Like A Media Company (via Forbes)

How Top Marketers Act Like A Media Company

Most companies have a variation of content marketing in their marketing strategy, which means the market is saturated with content – some good, some bad, but all noise that you have to compete with. As a marketer, your aim is not only to cut through the noise but engage and convert prospects into customers.

Keep in mind the following: Anyone using content to achieve their goals is also competing with media companies for mindshare. So if you can’t beat them, join them.

Read the rest of the article on Forbes.