Businesses large and small face many of the same challenges – digital disruption, accelerated change, informed and empowered customers, and the usual people, process, and technology issues that bedevil any firm. But it’s different for…

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Are You Jeopardizing Trust With Your SMB Audience?

“Sales is the transfer of trust.“–Jack Daly, international sales guru. Said another way, when you have earned trust, selling something gets a lot easier. When you don’t have trust, or when you have destroyed trust,…

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Is Your Company Failing with Content?

The majority of businesses have no documented strategy. A recent study by the Content Marketing Institute (CMI) and MarketingProfs reveals that 70% of B2B companies expect to create more content in 2017 versus 2016. Shockingly,…

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Should You Own Media (and Not Rent It)?

As Jim Blasingame said in The Age of the Customer, the power over the buying process has shifted from the seller to the buyer. As marketers, this created the opportunity (and the need) to attract,…

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Does Your Content Change Points of View?

According to research by the CEB Marketing to Small Business Leadership Council, 75 percent of business owners do not come across content from suppliers when dealing with business issues. That is quite disheartening since, according…

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Why You Must Also Be a Media Company

You need to be WHAT? Yes, no matter the type of company you really are, you need to become a media company, too. You see, the buying process has changed and content is now the…

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