While some agencies have to get up to speed on the SMB market, we've been producing buyer-aligned content for small and midsize businesses for years and have developed an unparalleled understanding of the market. That means we focus on using our expertise to help you exceed your goals, faster and better.
Owners and executives of small and midsize businesses are busy. Really busy. We know. For more than a decade we published The New York Enterprise Report (NYER), a media company (magazine, website and events) that had a loyal following of more than 100,000 SMB business owners and execs. Our advertisers and sponsors were raving fans too, trusting us to deliver their messages to this hard-to-reach and highly sought after audience.
There are a number of reasons why SMBs are a challenging audience to engage. With our media origins, we are uniquely qualified to help you build meaningful connections with them. After selling NYER in 2014, we now focus our passions on helping enterprise companies achieve their sales goals through exceptional content programs targeting SMBs.
Rob is the CEO and Editor-in-Chief of content development firm RSL Media, specializing in helping enterprise companies achieve their sales goals through exceptional buyer-aligned content programs targeting small and midsize businesses (SMBs). As Editor-in-Chief, he oversees each strategic engagement and is passionate about helping enterprise companies achieve their sales and marketing goals. Rob has been helping big brands “speak SMB” since he founded The New York Enterprise Report (NYER) in 2003.
Rob has been nationally recognized for his small business journalism and leadership. He began his career as a “Big 6” CPA and has also held senior positions in several fast-growth entrepreneurial companies.
Lee Lusardi Connor
Lee Lusardi Connor, RSL Media’s Senior Editor, has created award-winning content for companies as diverse as Time Warner Cable Business Class and Hearst Magazines, specializing in CEO interviews, companies profiles and service journalism. She has been a senior editor at national and regional media companies, and has created and managed print and online projects for B2B, B2C, healthcare and lifestyle clients.
“Working with RSL Media to create our ‘on and offline’ Solve Magazine, with its relevant, creative and engaging content, helps TWCBC communicate its commitment to customers and solidify the company’s position as a provider of leading edge business communications services.”